Social Marketing Strategies for Renewable Energy Transitions
نویسندگان
چکیده
منابع مشابه
Renewable Energy Strategies for Sustainable Development
This paper discusses the perspective of renewable energy (wind, solar, wave and biomass) in the making of strategies for a sustainable development. Such strategies typically involve three major technological changes: energy savings on the demand side, efficiency improvements in the energy production, and replacement of fossil fuels by various sources of renewable energy. Consequently, large-sca...
متن کاملBidding strategies for renewable energy generation with non stationary statistics
The intrinsic variability in non-dispatchable power generation raises important challenges to the integration of renewable energy sources into the electricity grid. This paper studies the problem of optimizing energy bids for a photovoltaic (PV) power producer taking part into a competitive electricity market characterized by financial penalties for generation shortfall and surplus. To this pur...
متن کاملMarketing Strategies for Organic Products in Iran
The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...
متن کاملEconomic growth and transitions between renewable and nonrenewable energy resources
We study transitions between nonrenewable and renewable energy forms at di!erent development stages of an economy. It is shown that in the historical context the emphasis on energy production may evolve from renewables to nonrenewables and back to renewables. Typically both energy forms are used simultaneously. Along the equilibrium path, nonrenewable resource consumption may increase and their...
متن کاملPricing Strategies for Viral Marketing on Social Networks
We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decision of a buyer to buy the product is influenced by friends that own the product and the price at which the product is offered. The influence model we analyze is quite general, naturally extending both the Linear Threshold model a...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Australasian Marketing Journal
سال: 2017
ISSN: 1839-3349,1839-3349
DOI: 10.1016/j.ausmj.2017.04.006